Song Review: Jeon Soyeon ((G)I-DLE) – Beam Beam

In perhaps the most unsurprising K-pop news of 2021, (G)I-DLE’s Jeon Soyeon has released her first solo album. I mean, she technically debuted as a soloist in 2017 before re-debuting as (G)I-DLE’s leader — a group practically built around her popularity. She’s one of the most prominent voices in K-pop today, with the ability to compose her own work and confidently establish her own concept.

Regardless of my thoughts on the actual song, I can’t deny how assured Beam Beam (삠삠) comes across. Soyeon is a bundle of confidence, and that energy goes a long way. I appreciate the route she took with this song, opting for a quirky arrangement that injects punk rock influences. It matches the devil-may-care attitude that fuels the song, and allows for a hearty drumbeat. As both rapper and singer, Soyeon flirts between styles during Beam’s verses. She mixes sing-song melody with charismatic hip-hop, and the blend feels convincing.

But as guitar comes in during Beam Beam’s chorus, I can’t help but wish for a catchier refrain. The melody here is dull and repetitive, missing the opportunity to vault the track to another level. It’s not jarring or irritating. It’s just kind of… there. The song’s verses are far hookier, making Beam Beam feel a bit off-balance. Still, I like the use of distortion throughout the chorus. It gives the track a scuzzy texture that feels very 90’s. Maybe next time Soyeon will go full on riot grrl?

Hooks 7 Production 9 Longevity 8 Bias 8 RATING 8 Original Article