Buried Treasure: Kara – Shout It Out

A K-pop act’s title track isn’t always the best song on their album, even if it’s the one most people will hear. Sometimes, b-sides deserve recognition too. In the singles-oriented world of K-pop, I want to spotlight some of these buried treasures and give them the props they deserve.

I’m so thrilled that Kara have made a return to music, and that excitement probably colored my thoughts on comeback track When I Move. After the initial rush, I’m not as convinced by the song. The production really lets it down, stalling when it should soar. Played alongside the group’s past classics, this issue becomes even more obvious. But, the fact that we have new material at all is worth celebrating and it’s just lovely to see the ladies back in action.

B-side Shout It Out doesn’t rank among Kara’s best either, but its upbeat energy is quite welcome. Co-written by the always-great Steven Lee, the song has a timeless sheen to it, bounding forward with a giddy verve. It’s generic in the most satisfying way, hitting all the notes you’d hope for in a breezy dance track of this style. And as with everything on the album, Kara’s performance elevates the material. Their trademark vocal layering is a real treat during the chorus, but the entire song has a glossy polish.

Beyond these new songs, it’s been wonderful to see Kara reintroduce the K-pop public to their classics through special performance medleys. I’ve written about the almighty Lupin and the legendary Step (in excruciating detail!) already on this blog, but Mister is another undisputed classic that is simply begging for a revival. Rookie groups, listen and learn. Kara are the blueprint. If nothing else, I hope this fifteenth anniversary celebration reminds them how much they’re loved.

Hooks 8 Production 9 Longevity 9 Bias 8 RATING 8.5

Grade: B

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