There’s a new temperature rising in Allegra’s world. With ‘Red’, the London pop innovator signals the beginning of a darker, glossier, and more confident era, one that trades heartbreak confessionals for desire, control, and heat. It’s the title track from her forthcoming EP, and it might just be the defining moment of her career so far: slick, sensual, and impossible to ignore.

Built around a pulsating bassline and a swirl of breathy vocals, ‘Red’ feels like a slow-motion flash of lights: cinematic and slightly dangerous. The production, all shimmering synths and restrained percussion, leaves space for her to take up the centre: confident enough to let the silences simmer.

Visually, the accompanying video captures this shift perfectly. Alternating between white and crimson backdrops, Allegra moves like someone who’s finally comfortable being looked at – no longer performing for approval, but embodying control. It’s choreography as statement: minimalist and sleek.

‘Red’ feels like the moment you look up and remember who you are. It’s self-possession turned into pop. And judging by what’s to come on her new EP – she’s carving out her own lane in the crowded landscape of British pop. Her track record backs it up: a #1 on the Music Week Commercial Pop Chart, collaborations with Tiësto and ALOK, and millions of streams that prove her blend of dancefloor joy and lyrical honesty hits home. But “Red” feels different – more refined, more grown, more Allegra.

You can stream and download ‘Red’ here.

Disclaimer: This story is auto-aggregated by a computer program and has not been created or edited by beatsway.
Publisher: Source link