Allegra Releases Sultry New Music Video For ‘Ash’

Pop siren Allegra returns with her most polished body of work to date – the firecracker of an EP ‘Red,’ a record that shouts maturity from the rooftops and marks the beginning of a new era with sultry poise. Known for a voice that chimes like bells in the dance-remix realm, she sets her own tone with this collection: confident, daring, emotional, and armed with sleek production.

.Now, she unveils the second music video for “Ash,” an alluring track with a melody that rises hypnotically from the shadows. With this dynamic song, she reveals both a darker side and a vulnerable core, showing how emotion and empowerment can beautifully intertwine.

Sticking to her dance-floor roots, the track’s pulsating rhythm is paired with an elegant music video featuring dynamic and sensual choreography from the London singer, celebrated equally for her dance skills and confessional songwriting. Set in a dark, wood-panelled room with a vintage red sofa, she prowls in a red halter-neck top and high-waisted jeans – embodying the versatility and understated cool she brings to each song.

Allegra has been steadily rising from the ashes for some time, and with “Ash,” she evolves once again – proudly, gracefully and passionately.