Pitchfork is happy to announce the launch of a new video series called “How to Create.” In the new series, artists and producers explain their creative process while they demonstrate how to develop a song live on camera. They’ll explore the recurring elements and techniques that have been a part of their past work, going as in-depth as possible into the audio production and musical components of their genre and style.

The first episode of “How to Create” features Tainy, the producer best known for working with artists like J Balvin, Bad Bunny, Anuel, and Ozuna. In the episode, Tainy walks us through how he produces a song, dives deep into the track that would eventually become “FALTA,” and explains what techniques and plug-ins he uses to achieve a classic reggaetón sound.