Following a phenomenal year touring Europe with pop icons like Anastacia and Eurovision winner Loreen, rising star and passionate anti-bullying campaigner Casey McQuillen has been named as a new official advocate for global youth charity Ditch The Label.
Known for her empowering anthems like ‘Skinny’ and ‘Better Than This’, Casey has long used her radiant music and platform to champion mental health, body positivity, and self-worth. Now, in partnership with Ditch The Label – a leading international youth charity supporting people aged 12–25 – she’s taking that inspiring mission to the next level.
“That’s why I’m so proud to officially partner with Ditch the Label, an organization that shares my mission to empower young people to stand up against bullying and embrace who they are”, Casey says. “Together, we’re amplifying a message that’s more important now than ever: you are not alone, and you are enough”.
With over 21,000 young people accessing Ditch The Label’s online support services monthly, and millions more reached through campaigns, the partnership aligns perfectly with Casey’s lifelong dedication to youth empowerment. Her award-winning school concert series The You Matter Tour, which has reached over 50,000 students across the U.S., UK, and Ireland, was recognized by the UN Foundation and featured on The Kelly Clarkson Show.
The announcement comes just ahead of Casey’s 15-date headline tour across the UK and Europe this autumn. Admired for her powerful live performances and heartfelt, intimate storytelling, Casey continues to win hearts around the world and use her ever-evolving voice for good.
“Casey’s voice and lyrics are a powerful force for good”, says Lucy Churchill, Partnerships Manager at Ditch The Label. “Her honesty in tackling tough topics mirrors the safe, supportive spaces we aim to create every day”.
If you’re a young person struggling with your mental health, visit Ditch the Label’s support services at https://forums.ditchthelabel.org/.
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