Cherry Bullet’s promotional schedule has been infrequent, with their last title track emerging over a year ago. But, Love So Sweet found its way on many a year-end list, charming with its synth tones and catchy chorus. I liked the song too, but not enough to consider it a 2021 highlight. New single Love In Space is a different story. It’s the latest in K-pop’s synthpop assault, but its catchy melodies help it stand out.

Cherry Bullet’s music hasn’t had an identifiable, trademark sound thus far. I don’t expect that to change anytime soon, but Love In Space makes for a great fit that could forge a strong template for the group. The synths are turned all the way up, whether it’s the commanding riff in the chorus or the groovy synthwave loop that fuels the pre-chorus. I’m a big fan of this majestic sound. Love In Space feels full and exciting. Better yet, the verses thrive on a sense of intentional structure. Yes, there’s still plenty of sing-talk to wade through. But, it’s forged into a memorable melody that utilizes rapid-fire delivery in a fun way.

Love In Space also boasts an incredibly catchy hook. The vocal arrangement is a little shouty for its own good, but I can’t complain about the melody that forms the central refrain. It matches the stately synth backdrop, offering a shot of drama. The song hinges on many of the K-pop tricks we’ve heard over and over this year, but configures them in a way that feels fresh. This has to be Cherry Bullet’s strongest effort yet.