Chobom may not be Apink’s first official sub-unit (anyone remember Apink BnN?), but it’s the first unit with an actual album and full promotions. Chobom brings together members Chorong and Bomi. Its teasers hinted at a quirky concept, which certainly has precedent when it comes to sub-units from female idol groups. But rather than go full-on kitsch in the vein of Orange Caramel or WJSN Chocome, Copycat opts for a moodier, more whimsical take on the style.

I hate to say it, but this song does nothing for me. I can see how it would appeal to others, but the music itself feels like a flatline, lacking the kind of melodic dynamics that pull me into a song. Instead, Copycat is relentlessly pleasant – hazy and surreal from the get-go. Even a second-verse rap follows this same aesthetic. On the plus side, the track is incredibly consistent. It would make excellent “vibe” music, soundtracking your day as you go about your errands and chores.

But while this style may not be for me, I can easily recognize the skill that went into it. Chorong and Bomi make an engaging duo and their airy vocals enhance the dreamlike nature of the track. The chorus is catchy in its breezy, reserved way. And, I appreciate Copycat’s single-mindedness. It knows exact what it wants to do and commits to that energy. I guess I was just craving something more idiosyncratic from this unit. Their personality seems a bit squandered here.