The idea behind using placeholder content is simple: dropping real tracks too early in the production process can disrupt the rhythm before the final mix hits the right note.

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K-Pop Risers & Fallers: July 2022

K-Pop Risers & Fallers: July 2022

I’ve decided to try something new! Rather than contain my “Risers and Fallers” feature to a single p..

Buried Treasure: ATBO – Graffiti

Buried Treasure: ATBO – Graffiti

A K-pop act’s title track isn’t always the best song on their album, even if it’s the one most peopl..

Buried Treasure: ATEEZ – Cyberpunk

Buried Treasure: ATEEZ – Cyberpunk

A K-pop act’s title track isn’t always the best song on their album, even if it’s the one most peopl..

Buried Treasure: CSR – Euratcha!

Buried Treasure: CSR – Euratcha!

A K-pop act’s title track isn’t always the best song on their album, even if it’s the one most peopl..

Song Review: BLACKPINK – Ready For Love

Song Review: BLACKPINK – Ready For Love

Oh, BLACKPINK. What are we going to do with you? You’re K-pop’s eternal influencers, but you only gr..

Song Review: ATEEZ – Guerrilla

Song Review: ATEEZ – Guerrilla

So far, ATEEZ’s work has been divided into series. Their debut-era Treasure series remains unrivaled..

Song Review: Yuju – Evening (ft. Big Naughty)

Song Review: Yuju – Evening (ft. Big Naughty)

Oh, Yuju. You are perhaps my favorite female idol vocalist of the last seven years. Your powerful vo..

“2 Die 4”: Tove Lo’s ‘Popcorn’-Sampling Tune Is One Tasty Treat

“2 Die 4”: Tove Lo’s ‘Popcorn’-Sampling Tune Is One Tasty Treat

Well…at least one Queen of Pop is actually releasing their long-awaited, much-teased track called “2..

Song Review: Nicole (Kara) – YOU.F.O

Song Review: Nicole (Kara) – YOU.F.O

I’m digging this sudden surge of second-gen artists making long-awaiting solo comebacks. In Nicole’s..

Song Review: ATBO – Monochrome (Color)

Song Review: ATBO – Monochrome (Color)

Using new boy group ATBO as a case study, here’s how I imagine conversations within K-pop agencies m..