The idea behind using placeholder content is simple: dropping real tracks too early in the production process can disrupt the rhythm before the final mix hits the right note.

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Song Review: NewJeans – Hype Boy

Song Review: NewJeans – Hype Boy

In an exciting turn of events, debuting girl group NewJeans are blitzing the K-pop market with a sur..

Buried Treasure: ITZY – Free Fall

Buried Treasure: ITZY – Free Fall

A K-pop act’s title track isn’t always the best song on their album, even if it’s the one most peopl..

Song Review: NewJeans – Attention

Song Review: NewJeans – Attention

The K-pop industry must finally be moving at rate so fast that I can’t keep up. I hadn’t even heard ..

Song Review: Kis-My-Ft2 – Two As One

Song Review: Kis-My-Ft2 – Two As One

It’s a testament to how busy K-pop has been over the past few weeks that I’m just now getting around..

Song Review: Astro – U&Iverse

Song Review: Astro – U&Iverse

Welcome to Astro’s U&Iverse! It’s exactly like our universe, except every word that’s meant to start..

Song Review: ENHYPEN – ParadoXXX Invasion

Song Review: ENHYPEN – ParadoXXX Invasion

HYBE has a reputation for filming follow-up music videos for its acts. They rarely pick the songs I ..

Song Review: Blitzers – Hit The Bass

Song Review: Blitzers – Hit The Bass

On this busy day for K-pop, boy group Blitzers emerge as the undeniable underdogs, carrying the este..

Song Review: P1Harmony – Doom Du Doom

Song Review: P1Harmony – Doom Du Doom

P1Harmony have been spending a lot of time in America this year. As an American myself, I can only a..

Song Review: Xdinary Heroes – Test Me

Song Review: Xdinary Heroes – Test Me

Xdinary Heroes debuted late last year with an interesting concept but a disappointing song. So far, ..

Song Review: HyunA – Nabillera

Song Review: HyunA – Nabillera

Early on in HyunA’s new single Nabillera, she references her 2011 mega-hit Bubble Pop. It’s a bitter..