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Song Review: Seulgi (Red Velvet) – 28 Reasons

There was a time in SM Entertainment’s history where solo releases were not common. That’s switched dramatically over the past decade, with so many popular groups launching equally-popular solo projects. The members of Red Velvet have already released sub-unit and solo work, but 28 Reasons marks Seulgi’s official debut after appearing in her fair share of project groups and duos.

Seulgi always stood out as an obvious solo star. She’s a skilled performer, with strong vocals and dance skills. 28 Reason hints at those qualities, though it feels a bit restrained. On first listen, my mind immediately went to Aaliyah in the late 90’s and 2000’s. This is subdued dance music, fitful and complex without making obvious concessions. This approach shines most brightly on the chorus, which lays a satisfying earworm over a moody blend of synth strings. If I had my way, the energy would be lifted to a more dynamic level, but I understand why 28 Reasons keeps things more understated.

This is where the Aaliyah comparison comes in. There’s a benefit to keeping things at a hush. In this case, Seulgi acts as the contrast. She’s given plenty of room to belt it out, and her vocals reach the climactic heights we’ve grown accustomed to from SM artists. I didn’t even need to glance at the song’s credits to realize super-producer Yoo Young-Jin had his hands in composition and arrangement. His vocal tics are all over 28 Reasons, superimposed upon Seulgi. This is no bad thing. It simply adds to SM’s lineage. But, the song could use a bit of tightening in order to stand alongside the very best the agency has to offer.

Hooks 8 Production 8 Longevity 9 Bias 8 RATING 8.25

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